How to Generate More Website Traffic With Your Existing Email List
With plenty of new marketing tips, tricks, and ideas coming out all the time, email consistently persists as one of the best ways to communicate with your contacts at all stages of the inbound marketing process. The goal of any email is to get the reader to click, whether it’s to download from a landing page, to view a new product, or to RSVP to an upcoming event. Even with an email list that seems to have plateaued, there are still many reasons for these longtime subscribers to jump from their inbox to your website and boost your traffic.
According to Customer Intelligence, “58% of adults check their email first thing in the morning,” and that’s just in the morning. If you consider the number of people checking email at a number of times throughout the day, that’s a lot of potential for engagement. Using these tips, start reviving your contacts’ activity on your website via your email marketing channel:
Segment Your Contact List
Breaking up your contact list based on your contacts’ stage along the buyer’s journey is an easy way to target your marketing and maintain relevance for your recipients. Recipients are much more likely to open, read, and click on an email when it is germane to their interests and stage in the buyer’s journey. For example, if a contact is brand new and in the awareness stage, it might be more effective to email them a blog post that exhibits your expertise or a free introductory offer, rather than sending them a hard sell of a premium product.
Your goal is to drive quality website traffic that converts. This starts with putting the right content in front of the right people using your core marketing personas. If a client has expressed interest in a certain product or service, they are more likely to respond to marketing that provides information about that aspect of your company. By segmenting your contact list, you’ll promote traffic to your site and prevent unsubscribing all at once for more effective email campaigns!
Promote Enticing Offers
You can send all the emails you want, but your open rates and click rates won’t be strong if you’re not promoting something worthy of your contacts’ time and attention. Take a look at your content strategy and schedule to determine what content you produce and how you promote it. Your content plan should then be your guide as you provide your contacts with these email opportunities to click to your website.
To determine whether to focus your inbound attention on blogs, eBooks, offers, or a big diverse mix, take a look at where you want your subscribers to end up– your website. Using a tool like Google Analytics, you can evaluate where your visitors navigate to on your website and where they’re taking in the most information. Then, enhance and promote this section through your email marketing channel to capture the interest in this area.
Catch ‘em with a Strong Subject Line
Unfortunately, the phrase “don’t judge a book by its cover” does not apply to the email marketing world. Instead, 33% of email recipients open email based on subject line alone and 69% of email recipients report email as based solely on the subject line, according to a Hubspot blog post. With such a crucial role, to get subscribers to open and click, it pays to spend a little extra time on a strong subject line.
Remember you want to boost website traffic, so you’re subject should lead the client to develop an interest in something that then can only be found on your website. There are plenty of tips about words to use to spark your recipients’ attention or create a sense of agency. Ultimately, your quality website traffic will come from being honest, transparent, and genuine in your emails, including your subject line.
Once they open your email, in order to convert to reach your website, your readers need a way to get there. While providing a URL or linked text is a step in the right direction, a call-to-action (CTA) button is a catchier and cleaner way to draw your subscriber’s eyes and mouse to click to your site. Aligned with your email branding and boldly placed at the end and center of your email, a CTA clearly communicates the next step for your reader to engage with your content and your company to take advantage of your enticing value proposition.
Images are a proven way to enhance your digital marketing, so why not incorporate an image into your CTA. Overlay your CTA button on a relevant image to make your email both clickable and more visually appealing. With strong contrast, your image CTA will stand out from your text and be irresistible for your readers to click.
Stay Mobile Friendly
More and more, when customers are checking email, it’s likely happening on their phones. Without ensuring that your message is mobile friendly, your subscriber might simply delete, thereby sending all your hard work right into the depths of their digital trash. All email marketing that gets sent out should be optimized for mobile, including images, subject lines, preview text, body content, and CTAs. If you don’t already use an email management tool like MailChimp or Hubspot, using one of these software is beneficial in that you can preview how your email appears on mobile before sending it out.
With just a few small adjustments, you can easily use email marketing to boost website traffic with even the most stagnant of contact lists. As your website traffic rises, so will the likelihood that your content is shared, your SEO standing will improve, and sales will go up. Energize your email strategies and start seeing results in your site metrics!